Lake State Co. was founded right here in Milwaukee with a simple idea: create apparel that celebrates the things that make our city special.
If you've spent any time in Milwaukee, you know two things are almost guaranteed to bring people together—good beer and good dogs. From afternoons at local breweries to walks along the lakefront with your four-legged best friend, our designs are inspired by the lifestyle that Milwaukee locals know and love.
We create vintage-inspired apparel that captures the character, humor, and pride of our city. Every design is made to feel like a piece of Milwaukee culture you can wear, whether you're grabbing a drink with friends, heading to a summer festival, spending a day at the lake, or simply showing off your hometown pride.
But Lake State Co. is about more than just great apparel.
We're proud to support animals in our community by donating $1 from every purchase to the Wisconsin Humane Society's Milwaukee Campus. As a local brand, we believe in giving back to the organizations that make Milwaukee a better place for both people and pets.
Our mission is simple: create unique Milwaukee-inspired apparel, support local animals, and build a brand that reflects the city we call home.
Thank you for supporting a local Milwaukee business. Every order helps us continue creating new designs and making a positive impact in our community.
Welcome to Lake State Co.